Digiplay Initiative's Research

The Digiplay Initiative is a research collective specializing in consumer research in the areas of digital games, adoption of technologies, online well-being and intellectual property crime. It undertakes commercial and academic research as well as providing online information services to the research community.

Focusing closely on users we have developed a multi-discipline and multi-method approach to academic and commercial research. We explore the links between technology, innovation and consumer practice in order to get to the heart of consumer attitudes, motivations and change.

Previously we have worked closely with:

  • British Video Association (BVA)
  • British Phonographic Industries (BPI)
  • Business Software Association (BSA)
  • Council of Europe
  • Entertainment and Leisure Software Publishers Association (ELSPA)
  • Federation Against Copyright Theft (FACT)
  • Interactive Software Federation of Europe (ISFE)
  • National Endowment for Science, Technology and the Arts (NESTA)
  • Northern Ireland Office
  • Patent Office

Online research publications available on this site include:

If you are interested in commissioning new research from us or contracting us to develop a report on a specific sector for you then please contact us to discuss your requirements.

Details of some of our latest public outputs in games research, counterfeiting and online safety can be found at http://digiplay.info/research.